The research consists of 333 Web3 LinkedIn Content Creators and their activity on LinkedIn over the last 2 months. That doesn’t mean you can’t post about something you’re struggling with, but try to stay constructive and positive to get people to root for you.It might be the most detailed study on Web3 LinkedIn Content Creators up to date! ? But I might be wrong, so let me know what you think. Present and focus on the positive points so you don’t sound like a whiner. Shared values are going to attract your most loyal customers.įinally, make sure that you keep upbeat. If an event is happening nearby, you could post a shout-out, or even share a photo or video from it. Decide what’s important early on, and it becomes easier to know what to post about. But while that’s off-putting to some people, it will make others fall in love with you.Īs long as you show vulnerability and admit mistakes when you make them, you have nothing to lose.Īchieving this successfully requires making sure you’re clear about your values. You might come off wrong, or miscommunicate, or make a fool of yourself. It’s natural to be cautious about putting yourself out there because it can seem pretty risky. They are either your target customer or they’re not. In her useful guide to building a loyal following on social media, Mei Pak offers this incredibly wise piece of insight:īuilding a successful creative business means polarizing the people that find you. A Loyal Following Comes From Being A Real Person Recommended Reading: 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint 3.
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Shutterstock has a great guide for creatives on how to have more authentic conversations on social media. Show that you are interested in what others have to say, and not just obsessed with selling something.
Have conversations. Talk to people, ask questions, and find ways to get engaged.This is 'look at me, look how much I care, look how regular I am, look at why I might be the perfect person to guide you to the result you are seeking.'" As Kevin put it very clearly: "Understand this isn’t ‘look at me, look how cool I am’ content, this is perhaps just the opposite if it is to connect. We will connect better with you as a person than a brand, so don’t be afraid to show your face. More importantly, it lets us see behind the curtain. Study after study shows that a post attached to a strong visual is more likely to get shared. Show your face. Use visual content to get attention.Social Media Examiner has a great guide to using stories in your social media marketing. Stories let us see the people, idea, or values that you represent. A story is something unique, personal, and engaging. Tell stories. Stories are what get people engaged and emotionally connected.Who do you want to talk to? Focus on your customers social streams. Get smaller. Instead of trying to broadcast to a large, general audience, narrow your focus to interacting with a small, specific audience.Instead, use these tips to better engage with your followers: They think it’s about sending out your message, about repetition and variation as if it’s just another form of TV. The biggest mistake most marketers make is thinking of social media as a broadcast channel. Engage With Your Followers To Make Them Loyal Fans Does that insight change the way you could communicate with your customers?Ģ.
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Pro Tip: Take the time to think about what you use social media to do, and why you use it the way you do. What you want to do is work on building a group of 1,000 True Fans. What you can do, however, is figure out what level of support will work to make your success sustainable. Kevin’s point is that you can’t reasonably aim to replicate superstar success.
Obviously, there will be superstars-a ubiquitous product that blows up, or someone with the right combination of talent and luck that comes along at just the right time and captures a big following. There are an increasingly infinite array of products available in a particular sector, meaning customers are split up into smaller and smaller groups. Thanks to the internet, you can find as many of those as you want on SoundCloud, Bandcamp, Spotify, or even YouTube. Because it removes barriers and makes things easier to find, it has led to a lengthening of the market.įor example, if you like classical trombone concertos, it used to be that you’d have to scour the record store and probably buy an entire album, even though it was just one or two tracks you really wanted to listen to. In Kevin Kelly’s seminal 2008 post, “ 1,000 True Fans,” he starts off describing “the long tail,” which is his name for what the internet did to markets as it grew in popularity. You Want To Build A Group Of 1,000 True Fans